Wondering where to invest your advertising dollars?

1. The Hawaiian Telcom Yellow Pages directories are possessed most often by consumers on O`ahu and the Neighbor Islands.
   
   
2. Consumers on O`ahu and the Neighbor Islands use the Hawaiian Telcom Yellow Pages directories most often!
   
   
3. Over 975,000 copies of the Hawaiian Telcom Yellow Pages directories and more than 550,000 Companion directories are printed and distributed to O`ahu, Maui, Kaua`i, and Hawai`i. Additionally, 15,000 CD ROMs are distributed in O`ahu.⁵
   
   
4. Hawaiian Telcom brings you products and solutions where 80% of buyers turn first: print Yellow Pages, Internet Yellow Pages and search engine advertising!⁶
   
   
5. A cutting-edge partnership between HTYellowPages.com and YELLOWPAGES.COM gives you access to 39 million unique visitors per month!⁷
   
   
6. Timely delivery ensures you get all the exposure you pay for.
   
   
7. Convenient billing appears on your monthly telephone bill, saving you paperwork.
   
   
8. Extensive advertising support encourages usage of the Hawaiian Telcom Yellow Pages and puts your ad in front of more potential consumers.
   
   
9. We have been serving the Hawaiian islands for over 100 years.
   
   
10. Hawaiian Telcom sponsors many community events throughout the year. We at the Hawaiian Telcom Yellow Pages are members of the community and support efforts like: County Fairs, The Great Aloha Run, Annual Keiki Art Contest, and Annual Recycling Program

Oahu Usage and Possession

Maui Usage and Possession

Kauai Usage and Possession

Hawaii Island Usage and Possession

Put your confidence in the #1 book in Hawai`i:
The Hawaiian Telcom Yellow Pages.

To advertise, call your Sales Representative at
593-8300 or 800-340-0634

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©2008 The Berry Company.To be used by The Berry Company personnel only.
¹Marketing research telephone survey conducted in January 2008 by FAQ Hawaii, Inc., in cooperation with Dr. Dana L.Alden, Professor of Marketing, University of Hawaii, Honolulu, HI. 200 completed questionnaires were obtained from the October 2007 Hawaiian Telcom Oahu directory distribution area. Statistical reliability of the sample is at the 95 percent confidence level with a maximum range for error of plus or minus 6.9 percentage points. 72% of the consumers are using a Hawaiian Telcom book in the Oahu market.The usage share is borken down as follows: 2007-2008 Oahu Hawaiian Telcom Yellow Pages 66%; Oahu Hawaiian Telcom Yellow Pages Companion 4%; Leeward Hawaiian Telcom Yellow Pages 2%.
²Marketing research telephone survey conducted in May 2008 by FAQ Hawaii, Inc., in cooperation with Dr. Dana L.Alden, Professor of Marketing, University of Hawaii, Honolulu, HI. A total of 200 completed questionnaires were obtained from the February 2008 Hawaiian Telcom Maui - Molokai - Lanai Telephone Directory distribution area. Statistical reliability of the sample is at the 95 percent confidence level with a maximum range for error of plus or minus 6.9 percentage points. Used most often figure breaks down as follows: 71% Hawaiian Telcom Maui-Molokai-Lanai Yellow Pages; 6% Hawaiian Telcom Maui Companion; 2% earlier HT edition.
³Marketing research telephone survey conducted in May 2008 by FAQ Hawaii, Inc., in cooperation with Dr. Dana L.Alden, Professor of Marketing, University of Hawaii, Honolulu, HI. A total of 200 completed questionnaires were obtained from the February 2008 Hawaiian Telcom Kauai Telephone Directory distribution area. Statistical reliability of the sample is at the 95 percent confidence level with a maximum range for error of plus or minus 6.9 percentage points.
⁴Marketing research telephone survey conducted in May 2008 by FAQ Hawaii, Inc., in cooperation with Dr. Dana L.Alden, Professor of Marketing, University of Hawaii, Honolulu, HI. A total of 200 completed questionnaires were obtained from the February 2008 Hawaiian Telcom Hawaii Telephone Directory distribution area. Statistical reliability of the sample is at the 95 percent confidence level with a maximum range for error of plus or minus 6.9 percentage points. Used most often figure breaks down as follows: 73% Hawaiian Telcom Hawaii Yellow Pages; 9% Hawaiian Telcom East/West Companion; 3% earlier HT edition.
⁵Delivery quantities and area of distribution are projections based on prior experience and ongoing market analysis and reflect the estimated number of directories necessary to accomplish general delivery in the distribution area.The actual number and type of directories printed and delivered, and the area of distribution, may vary due to Publisher's ongoing assessment of business and market conditions. It is possible that not all directories printed will be distributed.
⁶The Kelsey Group, 2007.
⁷ComScore,August 2007.